Zoë Scharf – Greetabl Cofounder – Oh So Doyenne Photo Essay
doiˈ(y)en/ a woman who is the most respected or prominent person in a particular field.
What is Greetabl?
Greetabl does something super unique, creative, sentimental and convenient. Zoë describes it best: “We make online gifting beautiful and personalized. Customize your favorite card design with your own photos and a message and select a fun, small gift to pair with it from our shop. We fold the card into a gift box and send the whole package directly to your loved one, all for $10-30!”
How did Greetabl get its start?
“Joe came up with the idea of a greeting card that folded up into a gift box when he was attending a friend’s wedding. When we met to talk through the idea, the letterpress-loving stationery geek in me freaked out. We’d only met for 15 minutes when I knew I wanted to help make this a reality.”
Because most businesses don’t just grow overnight, Zoë explains the early days. “Our first version of Greetabl involved a lot of DIY for the customer – they had to find their own gift, fold the card up, and wrap it themselves to mail. We had to learn the hard way that people need a solution that’s super easy to use and send!”
We asked Zoë if she has faced any adversity as a woman in her position.
“Absolutely. Every single day in the tiniest ways. It means we have to work harder all the time, but those little moments motivate me every day to work harder and reach our goals.” Well said Zoë!
We’ve noticed Greetabl’s messaging is impeccable so we asked Zoë how they’ve achieved this.
“We’ve thought a LOT about our target audience. We don’t get lost in all sorts of different identities – we know who we are talking to and talk to them in a way that really works.” We’ve found this to be extremely noteworthy advice and have heard this very thing from other experts out there!
Lastly here’s Zoë on one of her favorite Greetabl moments.
“My best friend in the world actually got proposed to with our very first custom Greetabl. I told her I was sending her a sample to try out, and he made her open it in front of him. He’d put a ring pop in there and gotten her off work for the day to go hike and get massages. It was insanely cool to be a part of their story.”
On a personal note I’m a huge fan of Greetabl! I sent my best friend a Greetabl for his birthday last year. He was so excited about it he showed it off online and still has some of the awesome tear away images hanging on his fridge. I even used a picture of us from high school, long before the days of instagram. This was just as easy to do as their integrated instagram option is. In conclusion This company offers you a really nice way to send a thoughtful, unique and personal gifts! We are thrilled to have them here in St. Louis!