Bridget Weible of Flowers to the People
This week, we visited Bridget Weible at her Cherokee Street flower shop.
What is Flowers to the People?
Flowers to the People is 90% fresh flowers, 9% unique retail items, 1% attitude.
What was your inspiration to open Flowers to the People and start your own business?
Honestly, I worked in too many flower shops in West County and hated the commute. I also thought of the name, which is pretty sweet, and didn’t want such a bright idea to go to waste. I thought the city could use a little flower boutique and oh boy, was I right.
What has been your biggest hurdle as a business owner?
I am still working on the big one; learning when to say no. As a new business I would agree to anything, be it way outside of my wheelhouse or even my ability. It’s not worth the money to stress about how shit will get done, or to hate yourself for being a pushover. I guess in summation, my biggest struggle is setting boundaries.
What aspects of your business are you most proud of?
I think our flowers are unique enough, everybody says so, though we’re not reinventing the wheel or anything. I believe what makes FttP so popular is A+ top notch customer service.
Can you tell us one of your favorite memories about your business?
Just today a woman came in who works with an organization that helps refugees settle in St. Louis. She wanted to bring a bouquet to a family settling into their new home. We were so excited for the opportunity to be a part of such a small yet special moment we gave her the flowers and are looking into donating arrangements for all new residents. It was pretty heartwarming.
Have you faced any adversity being a woman in your field?
I think floristry is a pretty woman-centric field these days, so not really. The majority of my customers are women, which is nice. There isn’t a lot of opportunity for mansplaining and down talking, thank jesus.
Do you have any advice for women thinking of opening their own business?
I guess just that if I can run this biz for 6 years anyone can do it. I had little education and not a ton of experience when I started, but can thank good old fashioned common sense for my raging success. Go me.
Visit Bridget at Flowers to the People!
2317 Cherokee St, St. Louis, MO 63118