Butter Love by L.C.
We went to check out La’Crassia “L.C.” Wilderness’ workshop this weekend, and oh my gosh, we’re inspired. La’Crassia is the owner of Butter Love by L.C. The smells in her studio were incredible. Everything was fresh and purposeful from the fonts she used to label her ingredients to her gold colored mixing bowls. It was a super dreary grey winter day, but her space was bright, warm and welcoming. It was a special haven. La’Crassia is friendly and warm mixed with a confidence and self respect that are incredibly captivating. We are excited to share her interview with you.
What is Butter Love by L.C.?
Butter Love by L.C. is an all-natural, handmade holistic healing skincare product line made with some of the richest ingredients found locally in St. Louis. We offer handmade and organic skin care: body butters, detox bath salts, herbal milk baths, sugar/coffee scrubs and lip balms. All of the products are organic and crafted to heal and soothe. The skincare products you put on your body are very important; you want to feed the skin and fill it with nutritious ingredients that will manifest brighter, smoother, and healthier skin.
What kind of local ingredients do you use in your products?
The teas the I use in my Detox Bath Salts and Milk Baths are locally from the Spice Shop in Soulard Market. I actually really love the ladies who work there. I have used them since the beginning and They know me by name at this point. They really make me feel welcome and I love the feeling of going to a place that feels like home.
What drew you to entrepreneurship, specifically this line of work?
I actually suffer from dry skin. I have since I was a child. I grew up using the oils, such as shea butter and coconut oils that are in my products and they have helped heal me. As a girl, I always found myself mixing things in secret. Anything I could get my hands on. I would grab things that I found around the house and experiment with the different mixes. I guess you can say i was a scientist in secret. It was that curiosity that carried over into adulthood with Butter Love By L.C. When I started Butter Love, it was during a time when I was lost and searching for direction after I came home from college. Not much made sense to me when it came to what I wanted to do with my life. What I was passionate about. I lacked inspiration during that time. I feel it’s during those moments, when you lose yourself and you have nothing, that you find your path. You find clarity without even searching for it. When I started Butter Love three years ago I had no intention on building a business or a brand. I was organically directed back to something that was so familiar to me and it has grown into something I truly love.
Have you overcome any business flops? What was your struggle and how did you conquer it?
Well, honestly I would say that being an entrepreneur is all about trial and error. I’m learning that none of us know what we are doing. The makers that I have met during this journey have helped me grow so much in my business. We all have our things that we learn along the way. We build each other up so that we all succeed.
Pick one thing you do really well in relationship to your work.
The way that I connect with my customers sometimes blows my mind. I really love the magic that happens when someone comes up to my booth and they want to learn about my products. That’s my favorite part about all of this. Educating people about how to heal and maintain healthy skin makes the perk of what I do!
What about your business are you most proud of?
How far it’s come. The love that I get from my customers. My support system, my family, my friends. It’s becoming this amazing thing that I never thought would be possible.
Do you have a favorite story about your business?
I actually do have a favorite moment. Last year at one of my events, there was an older guy that came to my booth to learn about my products. We chatted for a bit about the ingredients and how I make it. As I connected with another customer he tried some of the body butter. He really liked how the butters melted on to his skin. He waited for a bit then looked at me dead in the eyes and said, ” Hell, I’m just going to try it!” and he put some in his mouth. My jaw drops. He goes on to tell me that its not that bad and we just start cracking up together. It was definitely a moment to remember.
Have you faced any adversity being a woman in your field?
I wouldn’t necessarily say I’ve reached adversity being a woman in my field, but I would say that being a black woman in my field has definitely has made me a stronger business owner and pushed me to work harder. When it comes to being a maker, I just don’t see a lot of black women at the events where I vend. I feel that we are under represented in my field. I love bringing diversity and what it actually means to love yourself to the light. I see that as an opportunity to push not just my business but to make it known that black women have a place everywhere and that pushes me to work harder. To connect more with my customers and educate them on holistic healing.
Is there anything else about being a badass business babe that you’d like to share?
The key to being a badass is to know who you are. Forever evolve and trust your process.
Want to learn more?
P.S. I’ve been using my Matcha Lemon Body Butter all week and my hands feel silky soft and they smell heavenly.