Christine Anson of S. Finch Florist
S. Finch Florist is a cute window-lined shop on Macklind that is full of plants and fun vintage knick-knacks. Sunlight fills the space with a dreamy light that makes you feel instantly happy. Christine Anson, the owner of S. Finch Florist, is a full time florist and plant lover. In her spare time she rescues dying Ikea plants and bring them back to full health. Christine’s arrangements are beautiful and colorful. She often uses fun vintage vases for her arrangements that add a uniqueness to her designs. We were thrilled to get the opportunity to meet her and photographer her space. Read our interview below and definitely do yourself a favor and go visit her super cute shop!
Tell us a little about your business! What is S. Finch Florist?
S. Finch Florist is a full service florist, meaning that we provide plants, flowers, everyday arrangements, sympathy arrangements, and we also service weddings and events. We thrift and re-purpose a lot of our gift items, which keeps our inventory unique and ever-changing.
What drew you to entrepreneurship, specifically this line of work?
I was working a desk job and doing flowers on the side, and I was really missing being in a flower shop full time. I knew that I wouldn’t be happy working for someone else, so I started figuring out what it would take to open my own shop. With some help from my family, and 2 years of searching for a space to open up, I finally found a great building and got to work.
What’s your biggest strength as a florist and business owner?
I feel like I listen to and work really well with my customers. More often than not, people are really happy with the product or service I provide, and not just because the flowers are beautiful, but because I listened to their vision and created exactly what they wanted.
What about S. Finch Florist are you most proud of?
Other than being proud of myself for wanting to do the thing and doing it? I’m really proud of the fact that I source locally for flowers (whenever possible), and my gift items are all from local vendors. I want to support other small businesses, especially those owned by other women, as much as possible, and I am proud of myself for sticking to that.
What is the funnest thing you get to do as a florist?
I FINALLY had the chance to participate in Art in Bloom at the St. Louis Art Museum because of this business, and I won the People’s Choice Award for Most Creative Design in 2016 and the Caleres Company Designers’ Award in 2017. I am so excited about the painting that I am interpreting this year.
Have you made any mistakes or flops along the way?
Oh, only about a thousand mistakes have happened since I started on this journey. Possibly the biggest one was paying for advertising when it wasn’t ultimately beneficial for my business. That was a costly mistake, but thankfully not too damaging.
What would you say to anyone thinking of starting their own business?
Running your own business is exhausting, but so rewarding. If you’re willing to put in the work, being your own boss is the greatest feeling. And if you love what you do as much as I do, it doesn’t feel so much like work.
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